Swot Analysis Of Sprouts Farmers Market - 2052 Words

Sprouts Farmer’s Market, an organic and natural grocery retailer, came about through the creation of the Boney family fruit stand in Arizona that became a market called Henry’s that expanded into Texas. Originally, they sold it to a group called Wild Oats, but Wild Oats eventually was sold to Whole Foods. The Boney family continued to develop a new natural market that was the first version of Sprouts and after they expanded into Texas and California, they combined with Henry’s again and a group called Sunflower under the umbrella of Apollo Management to become Sprouts as it is today and has been available for public trading since 2013. As of today, Sprouts has over 275 stores, launched their mobile couponing venture last year†¦show more content†¦They also pursue this goal in their commitment to be a â€Å"responsible retailing†; they use various systems that are more energy efficient, donate food to avoid waste, commit to involvement in their com munities by having various events such as the Vitamin Angels and the Thanksgiving Grab ‘n Give meals to benefit the homeless and poor, and negotiate deals with local farms for their produce and dairy products. A point of interest in talking about their following their mission is to note that at least a portion of their upper level leadership are Christian university graduates (Sprouts,3), meaning they may believe in carrying out principles of stewardship and this may lead to the effectiveness of their programs. The Strengths and Weaknesses of Sprouts intertwine together in the form of their unique market and customer services. They offer a wide range of natural or organic products, special health and beauty items that are difficult to find anywhere else and high-quality produce. They typically run sells of the latter that brings their price well below normal market prices offered anywhere else and have quarterly sales on their frozen and vitamins, the items that usually cost t he highest, that put them at a more affordable level to those who normally cannot purcahse for them. They are intentional in their pursuit to not just to maintain their quality of products; Sprouts managers carefully selectShow MoreRelatedWhole Foods Market Maintains Its Early Mover Advantage2155 Words   |  9 PagesKey Rivals Whole Foods Market maintains its early mover advantage against its most direct competitors. Their main rival is Sprouts Farmer’s Market. Sprouts was founded by the Boney family and opened their first store in 2012. Like Whole Foods, Sprouts growth is credited to acquisitions and new store development. Sprout focuses on selling fresh organic produce, and natural products, but the firm prides themselves on offering products at a reasonable price. Sprouts foods sales was 3.3 billon comparedRead MoreEssay about Whole Foods Market16819 Words   |  68 PagesSection 3: Analysis and Evaluation of Whole Foods 12 3.1 The External Environment 12 3.2 Industry Analysis 12 3.3 Internal Analysis 14 3.3.1 Resource-Based View 14 3.3.2 Value Chain Analysis 15 3.4 SWOT Analysis 16 3.5 Mission Statement Analysis 16 3.6 Generic Strategy Analysis 17 3.7 Long-Term Objectives Analysis 19 3.8 Grand Strategy Analysis 20 3.9 Short-Term Objectives Analysis 21 3.10 Functional Tactics Analysis 22 3.11 Strategy Execution Analysis 23